Never have pickup trucks mattered more to an automaker, especially domestic automakers. As sedans and coupes fall off, trucks make up an ever greater percentage of a company’s sales, and the greater (and quickly rising) average selling prices of these hulking family vehicles means there’s a pot of gold waiting for those who succeed.

While the full-size pickup front-runner hasn’t changed since the early 1980s, Ford’s F-Series faces growing competition from two traditional foes. Both Fiat Chrysler and General Motors have newer pickups on the market, and it’s eating into the popularity of the untouchable F-Series.

Both Ram, Chevrolet, and GMC debuted new full-size and heavy-duty pickups in the past year and change, while Ford finds itself awaiting an imminent redesigned Super Duty and a next-generation F-150 due next year.

Ford’s recent move to quarterly sales reporting was aimed at reducing the significance of monthly year-over-year changes to vehicle demand — a practice easily upset by the timing of fleet orders. But the move can’t change the fact that F-Series demand is down this year, and not just in the past quarter. In Q3 2019, F-Series sales sank 6 percent, while Ram truck sales rose 14 percent. Chevrolet’s Silverado 1500 is up 18 percent, while the new Silverado Heavy Duty is also up 7.1 percent. For GMC, Sierra and Sierra HD sales rose 38.2 percent and 9.7 percent, respectively.

Some of these gains (and in the case of Ford, losses) can be attributed to the timing of recent or impending model introductions and the sell-down of old stock, though the latter element doesn’t apply to the Ram 1500, which soldiers on in two forms: new and old (1500 and 1500 Classic).

Since the start of the year, F-Series sales have declined 2.4 percent — a figure Ford can’t escape from. As this year’s quarters progressed, the year-over-year sales gap grew from a 0.2 percent gain in Q1 to a 1.3 percent loss in Q2, then Q3’s 6 percent drop. It’s not surprising for an older model to suffer from advancing age and increased competition from newer segment rivals, but this is the F-Series. Between Q1 and Q3, the quarterly sales gap between F-Series and Ram shrank from 94,585 units to 52,541.



Thankfully for Ford, the F-Series’s cooling-off period coincides with the introduction of the midsized Ranger, a truck that found 26,211 buyers in the last quarter. The added volume from Ranger, plus increased demand for the Transit and Transit Connect vans, pushed Ford’s all-important truck division to an 8.8 percent quarterly sales gain.

Because of this, Ford’s not hurting from the loss of its Taurus, Focus, and Fiesta. (The impact of that last model’s cancellation, however, hasn’t been felt — the Fiesta continued its winning streak last quarter, even in death. It’s up 44.7 percent for the year.) Not hurting, but even more dependent on the success of its trucks than ever.

At the end of the last quarter, F-Series accounted for 38.8 percent of Ford sales, up from 38 percent at the end of Q1. At the end of Q1 2018, F-Series accounted for 37.1 percent of Ford-branded vehicles.

It’s not like Ford was resting on its laurels while its rivals unveiled new trucks. The automaker introduced a class-exclusive light-duty diesel last year, moving the mill downmarket to the XLT trim for 2019. Ram and GM were soon to follow with their own 3.0-liter mills. Behind the scenes, Ford engineers are working on two market firsts: a hybrid pickup, expected when the next-gen F-150 bows, and a future F-150 EV. (GM has pledged to rival the latter model with an EV of its own.)

Shortly, Ford will be able to tempt buyers with its 2020 Super Duty line — a stable of trucks boasting a new 7.3-liter gas V8 and a revamped Power Stroke diesel that tops Ram’s equally refreshed Cummins unit in terms of torque and towing. Next year will be all about the 14th-generation F-150, due out as a 2021 model.

So I’m kind of assuming GM must have started discounting the Silverado. I still see them very rarely, and most I do see have a name on the door. But I have seen a few blinged out ones lately so some one is buying them. By the way my son actually really likes the look.

The 2 truck thing seems to be working well for Ram I’m curious if they broke it out what it would look like. Ford is the oldest so it could just be a natural slide we’ll have to see once a new one comes out if they really are slipping in the market.

On another note how the hell does Toyota sell that many Tacomas. I mean it slipped this month but up to that point they were selling like crazy considering how many Rangers and Gladiators were sold. In fact this actually almost proves that internet auto nerds were right about the midsize market. New designs did bring in customers and not just cause a split among existing customers.

When I picked up my 2019 Ram in May, my dealer (admittedly a smaller dealership) had exactly 1 “Classic” compared to 30-40 new body styles on its lot. I’m in metro Detroit though where employee lease deals make just about any truck a solid deal so that may not be the norm elsewhere.

FWIW I drove and extensively priced out the new Ram (didn’t want the classic), F-150, and new style Silverado as I’m not brand loyal and wanted the best price to lease a truck for a few years to finish up some home improvement projects. The new Ram stole the show for me after the first test drive and believe their sales progress is well deserved.

I wonder what the lease percentages are on trucks. Until recently I was unaware you could even lease one. I mean, it’s a truck, so odds are it isn’t going to be pristine when you bring it back right? Nothing negative to say about it, just surprised. Even if 98% of the time it does nothing but haul air, 2% of the time it’s being an actual truck. Doesn’t take much to put a non-lease conforming dent or other sort of damage to a truck.

They as a class probably hold their value better than anything else. Toyota trucks even more so. You can literally buy a new Tacoma for less money than a slightly used one.

So you can literally drive a new Tacoma for a couple years, not lose any money, and actually come out ahead?

They’re pretty solid. I leased a 2018 Sierra Denali (with the Ultimate package) at the end of 2018, when they were really starting to discount. Residual was 64%; I managed to get the net capitalized cost down to $52k on something listed with an MSRP north of $67k.

As for dents and such, GM designed the ’14-on versions to have more numerous, and simpler, bolt-on panels – really cutting down on bodyshop work.

Advantage of the lease IMHO? I can try the car out to make sure it doesn’t have that Chevy Shake or anything like that. If it passes muster at the end as a solid build, I’ll just buy out the lease. Otherwise, I hand it back to the dealer. Either way I have a paid off Toyota in the garage and so I have flexibility at the dealers.

Something doesn’t really add up on the residuals… you got cap cost down to 77% of MSRP, but the residual is 64% at the end of the lease? That is insanity.

@ Robotdawn Since this is my first truck, I can’t comment on Ford or GM but FCA does not charge for damage to the truck bed itself on a lease. This was my dealer’s justification for not fitting any of the trucks on it’s lot with bedliners. He said some people choose not to and save the money since scratches/dents don’t count during turn-in.

Personally I went aftermarket and had a bedliner installed for $200 OTD. Even on a lease, the scratches would have bugged me too much.

Edit: I think dents over a certain size on the exterior panels of the bed you would get charged for though.

A leased pickup can have a million scratches on the inside of the bed, and minor dents, and the bank won’t care. They’re going to drop in a bed liner regardless, before it goes to auction.

Don’t buy a bed liner or spray in, since you won’t get any of that money back when you turn it in. Have it rolled into the deal at lease inception if anything.

When it comes to actual body damage, all pickups come with backup cameras or more, and yeah you have to keep it in mind when putting it to work, it doesn’t belong to you.

I wish I knew market share numbers in my specific “zone”. Ford F150s are selling well, but tend to be more of a wallflower at this point. Ram is simply killing it right now. New GM trucks are not selling close to national numbers in my area. My gut reaction is that Ford lost a hair and Ram is mopping the floor by pirating GM, Tundra, and Titan sales.

Search for most popular vehicle by state. Not surprisingly in many states the #1 vehicle is a pickup, but even GMC won a state in the last one I saw and Ram and Chevy got some wins too, though unsurprisngly the F-series had the most wins.

Dodge (Ram) is “killing it” because of HEAVY incentives. They are literally buying sales. But FCA’s strategy with the 1500 truck is to cater to homeowners; serious truck buyers who are serious about their trucks do not buy the FCA products.

“homeowners; serious truck buyers who are serious about their trucks do not buy the FCA products.”

Evidence? Cummins diesel Rams have the only commercial truck engine among the Big 4 full-size trucks. All of the half ton trucks have been wimpified with electric steering, overly complex transmissions that can’t hold up to the old designs or be fixed with a hammer, and fuel saving devices that don’t help the actual truck mission.

So saying the Ram is only bought by homeowners, which is completely incorrect as I see a ton of fleet company buys, but means Ram met their mission goal better than GM or Ford. Modern full-size sedan.

I have to agree with Hummer here, Ram has a significant share of the HD market. I have been told before they are above all GM HD and a little behind Ford in sales.

As much as I’m a bit disappointed by it I also agree ram really targets the 1500 to a very specific market, Ford and GM target it to but balance it with their old fleet customers by offering optional payload etc. But That’s why the Ram rides the best and handles well. The suspension is tuned for the market.

Anecdotal evidence but most of the hotshot truck drivers in the Detroit area use Cummins powered Rams. Occasionally I will see a Ford Powerstroke but almost never a Duramax/GM HD product.

It’s not anecdotal. Duramax diesels don’t hold up to heavy commercial use. They’re fine for the private user, weekend warrior and whatnot, and it’s not that the break necessarily, but commercial users, hotshots especially, expect 500K miles at least.

The Duramax will wear out long before that, probably around 200K miles. Enterprise offers leases new HD pickups, but only Ford and Ram HDs.

Incentives are high on all trucks. GM had been outpacing Ram’s incentives in my local area. GM wasn’t hiding it either with the 5-digit discount written in tempera paint on the windshield in BIG letters.

Serious commercial truck buyers in my area have been buying FCA Ram 2500 and 3500 trucks for well over five years now. I am one of them…and that was after we drove all of the D-3 brands. Ram had the best ride and handling and the Cummins was a plus. Their price was competitive with the Ford, but the Ford was less by a hair.

Add to that all of the commercial buyers that were burned by the Powerstroke 6.0L fiasco and having Triton V-10 spark plugs blast out through the hood during normal use, never to come back to Ford.

The 6.0 PSD went from having worst customer satisfaction to scoring the best of any pickup, gas or diesel, between ’05 and ’07, including the Tacoma. Ford threw all their expertise at fixing it. There was that much on the line.

That’s history except the reason it’s worth bring up is now that the EPA is cracking down hard on “deleted” diesel pickups (nationwide) and raiding delete/tuner venders, “pre emissions” pickups are looking to be the next hottest rage, since the EPA isn’t interested in those or what you do to them.

For years commercial users have even been scooping up later 6.0 PSDs, stock, updated and or mildly tuned, since commercially run pickups are under the thumb of the DOT, and owners prefer not deal with newer DEF diesel pickups (they have to leave them stock/original), 14,000 lbs or under.

Out West, anecdotally at least, the Superduty simply owns oil and gas fields, and forestry. Ram is the choice for farmers/ranchers and hotshotters. GM dominates utilities, particularly in populated areas. In the boons, Ford is competitive there as well.

On the non commercial side, it’s a mix. But most big 5th wheel rigs I see, are being pulled by a Superduty, with Ram and GM splitting the rest. Pretty much along the lines of national sales numbers.

For non commercial, general purpose use, I’d personally get the Ram if I “needed” a new HD. I simply can’t abide by both Ford and GM now being over 80 inches tall in 4wd trim, hence shutting them out of too many parking structures. GM used to be the limbo champ, but have now jumped the shark into Medium Duty height, just as Ford did before them. While Ram still slips under the entry bar in most parking structures. The air suspended 2500, even with a cap on. Without giving up any meaningful “capability” to do so.

For half tons, I’d also get a Ram. Again, mostly on account of the air suspension. Which really shines in the role most non commercial pickups are bought for: Being a Car, in additin to being able to serve as an occasional Truck.

It’s just a different philosophy at Ram vs at Ford in particular, but now also at GM: Ram steers you to a 2500, if your needs are at the upper end of what a halfton can do. While Ford (and GM) competes for that same customers with Max-this-and-that halftons.

Odd to see an article about Ford’s truck market share without a single mention of their switch to aluminum. I honestly have no idea if the aluminum bed is a factor for truck buyers … but that’s exactly why I would like to see that factor discussed.

Because it’s been discussed ad nauseam, realistically I doubt many if any people purchased the F150 solely due to its Aluminum construction.

I think it might play a big factor in rust belt states (like me). If I was buying a truck to keep long term, the F-150 would probably win for superior corrosion resistance. I also think the 2.7L is a gem and this is coming from a 2019 Ram drive. I do not have confidence the body would look the same in 7-10 years on the Ram as the F-150 and that alone would offset the nicer ride/interior/driving dynamics of the Ram.

I agree. It would factor into my buying decision. I have two co-workers who drive what I have dubbed the “Chevy Rust-erado”. These trucks don’t have bed rust, it’s full-blown cab rust. I have no idea how they pass our stringent PA state vehicle inspection. These trucks are a daily reminder that aluminum construction is something to consider.

Where do you live? Anywhere with snow? I live near Buffalo – and I can assure you that people buy F-Series perhaps not solely because they’re aluminum, but primarily because they are.

If you don’t live where they use road salt, then I am wondering why you would offer an opinion on this subject, unless you are relying on secondary research sources.

While I’ll grant I don’t live near Buffalo, I do know what you’re saying. However, those buyers who think they’re escaping rust are wrong. While they won’t see the red cancer, they will instead see a white one–and potentially sooner than the red. I’ve seen vehicles with aluminum tailgates down in northern Maryland and the holes tend to be larger because the metal effectively turns into a powder as it oxidizes.

Aluminum oxidation is just a protective crust, doesn’t spread like rust cancer, and aluminum F-150s are old enough to show early signs of failing sheet metal.

Decades old, aluminum cars from Europe are all around you, not to mention aluminum semi trucks, you just realize it.

And yet, DM, I have seen with my own eyes the aluminum tailgates of different vehicles that have huge, gaping holes rimmed with white and simply crumble away to powder when you touch that white.

What a Ford? With factory defects?? It’s clear Ford skipped some important steps in the aluminum (panel) treatment process. But that was purpose of the exercise. Fitting aluminum bolt-on panels on various Fords.

Except those tailgates and hoods started corroding almost immediately. There’s multi million aluminum F-series on the roads now. If their panels/bodies are failing, it must be an acceptable rate, like anything else.

A) How about telling us to whom you are responding. B) How does, “multiple vehicles” equate to, “That’s one vehicle”? C) Because aluminum oxidation looks different, too many of these buyers won’t know they’re ‘rusting’ until it perforates… which is far too late to treat.

Who else? And what besides defective (by nature) Expeditions? There’s literally millions upon millions of decades old, partial and full body aluminum autos, trucks and semis without any problems what so ever including various (aluminum panel) Fords, not to mention 15+ year old Crown Vics and F-150s you have pretend don’t exist.

@DM: What about the GMC Yukon? How about the Cadillac Escalade? Both carry aluminum tailgates. Both I have seen with massive corrosion around their badges… one with the key lock completely missing and the hole as big as the badge above it. These are obvious proof that the Ford risks worse corrosion with the aluminum bodies than the did with steel–which was already bad. Going to thinner metal certainly didn’t help the steel but because of the way aluminum corrodes, the damage will be done before the owner even realizes it.

Note: My experience in the USAF and civil aviation have made me quite aware of how aluminum and titanium corrode. In one case, an F-15 had a large garbage bag full of shrimp rupture in the equipment bay and less than a year later the plane had to be permanently grounded because they could not stop the salt water corrosion.

Everything, every system automotive related is going to fail. The only question is, how often. What’s the failure rate?

You’re talking an extreme minority of the vehicles sent out with aluminum parts. Pick any system, any feature, any tech. If no units ever fail, then that’s the “fail”. Meaning they were mistakenly built beyond “tolerance”.

As to your complaints, the same thing was said about fuel injection, overdrive, etc. Early on, some systems were better than others and some were complete disasters. Shocking there’s a learning curve.

Except it would take all night to list all aluminum vehicles and or partials that haven’t failed and still on the road, snow belt or otherwise, decades later that you share the road with, except you would never guess they’re aluminum.

@DM: Stop trying to deflect the discussion. The statement is that Ford’s aluminum bodies are no less susceptible to corrosion than their steel bodies and those who think otherwise are simply fooling themselves. In fact, they’re more susceptible simply because they’re aluminum bodies on steel frames–guaranteed to experience galvanic corrosion which will eventually result when aluminum touches steel, no matter how carefully they try to keep the two metals apart. ANY contact between the two metals will start the process and once started, will not stop, though it can be slowed.

“…In fact, they’re more susceptible simply because they’re aluminum bodies on steel frames–guaranteed to experience galvanic corrosion which will eventually result when aluminum touches steel,,,”

Are you sure about that? The aluminum hood on my ’04 F-150 is bolted directly to steel hinges. And guess what its bolts are made of? Yes, of course steel too.

Yet there’s millions of older F-150s on the road with aluminum body pieces making direct contact with steel.

Every (bare) aluminum trailer you see on the road makes contact with steel somewhere. There’s millions on the road there too.

“…no matter how carefully they try to keep the two metals apart. ANY contact between the two metals will start the process and once started, will not stop, though it can be slowed…”

There’s millions of aluminum-bed tow trucks also. Millions of European cars on US roads too. They all make direct aluminum to steel contact too.

Everywhere you look there’s aluminum vehicles, accessories, equipment, sections, beds, box vans (U-haul/Ryder/Penske/etc, etc), making direct contact with steel.

Millions are painted over and no one realizes they are aluminum (making contact with steel every single day for decades). Some are older than you or I.

But somehow F-150s are special thanks to a handful of units with defective and poor metal prep?? Some from GM????

“There’s not one “purely” aluminum vehicle or trailer I’m aware of.” — Are you really so sure of that? I know of now millions of vehicles that have been pure aluminum since the 1930s. They’re also in an industry that is far, FAR more critical of corrosion prevention.

As for the aluminum Fords, as you should already know, adhesives and insulating tapes are used to keep the dissimilar metals apart; much as has been done in the commercial aviation industry for the last 40-50 years. Cars and trucks, however, aren’t meant for an operational life of 50 years and longer any more, either.

Now you’re way off the subject. But my aluminum hood is straight bolted to steel hinges using steel bolts. And its gas (lift) struts use no aluminum. There’s no magical tape in between the dissimilar metal parts, just a splash of paint. And we’re talking alloys, not straight aluminum any way.

Agreed, in that it has been out for 4 model years now, and with a significant number of F150s tied to fleet sales and commercial use, as the prior steel F150s age out or even first few year aluminum models begin to have reliable cost data around maintenance, insurance, etc, IS that having a factor on the commercial sales?

I would suspect the average loyal truck buyer has long since accepted (or doesn’t even care about) the aluminum pill.

No opinions here- just curious how the trade sales are doing, or if they are migrating to either Super Duty models, Rangers or other brands.

I bought my Super Duty over a Ram in large part because of the aluminum. My last two trucks were mechanically sound and rusted away. Didn’t want that to happen again.

I think it is simply the oldest truck currently on the market. As to insurance, mine went down when my 2015 replaced a 2013 Frontier…Turns out that in a serious wreck the most expensive component to repair is the occupants should they be damaged and the F Series trucks do well here.

Anyhow, I don’t see how this isn’t abnormal or unexpected…It is a 5 year old model competing with new releases from the other 2.

That change took place at least three years ago-and some owners complaining about slightly higher insurance rates have been the only negative I have heard of.

I’m sure most Hecho en Mexico pickup owners aren’t aware their USA pickups were made in Mexico (with major Chinese content).

Asking where a pickup was made, and dissecting its parts isn’t normally a part of the buying process. Most pickup buyers decided years in advance, the exact pickup they will buy, and it’s an emotional transaction.

The place of manufacture is on the window sticker or the sticker on the doorjamb – if an owner of a car doesn’t know, then he or she is just being lazy (or perhaps doesn’t want to know).

Ford has tried to negate the higher insurance costs (body shops do charge more for aluminum then steel) by offering lower pricing on parts. The IIHS did a study and found time to repair and labor charges were higher on the aluminum Fords but overall it was almost the same cost thanks to low parts pricing.

To be honest, the Ram is the best looking full-sized truck on the market–bar none. I’m not surprised it’s been gaining on GM and Ford.

Anybody who buys new-it’s plainly on the sticker-they are not trying to keep it a secret. It’s in EXTRA BOLD print BTW.

Also-do you underwrite insurance and know how insurance companies think? Maybe you can explain why my umbrella policy is $200.00/less than the next major carrier?

I refuse to buy Hecho en Mexico autos, but it’s especially an insult when it’s a GM. Then knowing Big 3 pickups are obscenely profitable, it takes it to a whole other level of disgust. YMMV

No doubt it was GM corporate/marketing and or GM fanboys that pushed the rumors about aluminum pickups costing much more to insure.

Actually auto body techs don’t get paid more for aluminum work, and have to provide their own tools for both metals. So if anyone is paying more purely to insure aluminum trucks, isn’t it just their insurance company getting more than they should?

The tech’s might not get paid more but the shops charge more at least around here. I used to be an adjuster and have several friends who still are, average is 10-15 bucks more an hour for Aluminum body work time.

If some shops are charging much more (labor) for aluminum autos, don’t they just prefer not to work on them, since they include Mercedes, Audi, Jag, BMW, Alfa and others?

I understand those cars are a real pain, (along with their owners), and the body shop will likely have to subcontract, or sub-out work to specialist that only deal in those particular cars, including towing both ways.

Yeah they’ll take the work, even at a loss, just to keep the insurance companies happy and coming back, but what does that have to do with F-series?

I think that the parts of this comment referring to “…Alfa and others,” along with “and their owners” could have been left out, profitably.

Since that “and others” would include the monster-selling Ford F-Series, of course, and vehicles with partial aluminum construction (hoods, hatches, doors, etc.), you’re probably talking about like 20% of all car owners. 20% of all owners are a real pain,and shops want to turn down that much business? Really?

Yes. Absolutely. Not all jobs are good jobs. And a good body shop gets more work than they can handle. So they can be “selective”, but not in an overt way, which would look bad to the community and insurance companies alike.

So they apply different rates. And cars that aren’t quite “totaled”, but they don’t want the job, they’ll nick a wiring loom (to push it over the cutoff, as if “hidden damage” ), I’ve seen them do it.

It’s a dirty business, like too many, automotive related. And Alfa owners are way more particular than F-150 owners or average, everyday car owners. In their mind, Alfa owners think they have a luxury car.

Poor boy. I wonder what DM will do when there are no more “Made in America” trucks or cars due to the high tariffs on metal and other materials used in the building of vehicles?

They could take away V8s (in new vehicles) soon, then what do I do? And I’m starting to despise the industry too.

Can you really call the Ford light-duty Diesel class-exclusive when Ram has been selling one since 2016? Sure, there was a gap in availability for the new Ram 1500, but the Classic has still been available with the previous-gen 3.0 EcoDiesel if I’m not mistaken.

I sometimes find it hard to believe that so many people buy the big three trucks. At some point you would think a lot of people would buy something…anything different just so they arent part of a sea of truck sheep. Trucks are becoming the new model T. Literally everywhere and all basically the same.

Well maybe if someone would offer cheap BOF cars and SUVs with the amount of options we see on full-size trucks, we could. As is America is product constrained if they want to buy a (close to) traditional American vehicle.

I understand that people need trucks for various activities. I really do. I like having access to them, I like that goods get places where I can buy them, that large and heavy things can be transported. I get it. But here is what I see as the problem. Historically, I think car buying was much more pragmatic. People bought vehicles that satisfied the majority of their needs the majority of the time. Call it buying for 99% of your trips. But now, I think there is a real draw, from marketing, narcissism, faux masculinity, ignorance….whatever…that has buyers buying more often for the 1% of trips. I don’t think I’m an outlier, I think I’m just more vocal in how I feel about it. Driving was better before every commute looked like a farm equipment parade. It just was….and we are all worse off for it. I respect that people should be able to buy what they want, but hopefully you can respect my opinion that trucks negatively affect our society in many ways. We can agree to disagree.

No worries. I feel the same way about home ownership. You’re in America, Babe. Almost absolutely no one buys (or rents) just enough shelter to survive, not be outdoors, and nothing more. Look around.

But just assume pickups are needed by their owners (as “pickups”) way more than you can imagine (it’ll help with your condition), and likely when you’re not around, and or they leave their trailers at home or on location, but choose haul air instead of hailing an Uber or something.

Except the pickups that attract the most attention, likely won’t be doing much “work”. The stats/sale figures don’t point out that most are boring pickups that fade into the background and fleet sales are a big chuck of the fullsize market, plus one-man (commercial) operations that only own one vehicle (for all occasions).

If they’re needed as “pickups” just 1% of the time, at least that’s something. Semi trucks (owners/drivers) would love to be not be “hauling air”, ever, but they’re empty way more than half the time.

Unless you’re riding in a semi, you would know many loaded pickups keep loads flush or lower than the sides/tailgate when ever possible.

All I ever see is around 1 in 20 are pickups on average. I don’t care about sales figures (about 1 in 8 are pickups, including midsize), since millions are exported (or black market) to Mexico and beyond (annually) and or parked at corporate yards overnight and half their lives.

None other than the city that has staked it’s very existence upon putting a pickup truck in every driveway…..Detroit metro area.

Michigan isn’t even the in Top 3, as far as pickup popularity. The Ford Escape has outsold the top pickups in Michigan (2016).

California has the highest pickup content, or currently registered, except you’re more likely to be suffocated or locked in by Teslas, Prii and or 3-series, in CA.

usatoday.com/story/news/nation-now/2017/08/30/these-most-popular-cars-and-trucks-every-state/478537001/

Cars are ergonomic disasters, crossovers are for women, a Suburban that can get out of its own way is $70,000.

Can’t you get the 6.2L now on the suburban? I believe 0-60 Is BELOW 6 seconds, and with a supercharger and some money 4 second range should be doable.

You cannot get any other vehicle that has the utility of a pickup truck- period. Yea-you can say you can put a full size sheet of plywood in a mini-van, Suburban type vehicle, etc., but you can’t stand up a refrigerator or any other tall items and lash it to the bed. Want to take old paint and other items to the dump? Yea-they could go in the mini van but who wants that (dirty old cans with questionable lids) stuff in the passenger compartment?

Or-if you do your own maintenance those gallons of oil down to where ever you recycle them at. At least if there is an accident with the paint, oil, etc., it’s in the bed of the truck and not in the carpet of any other vehicle.

Abandoning cars, particularly small cars,may come and bite the domestic manufacturers in the keister. The money is definitely there now but markets change.

Ford 719,086 – Fseries 662,574 – Ranger 56,512 GM 698,980 – Silverado. 412,259 – Sierra 163,601 – Colorado 96,820 – Canyon 26,300 FCA 484,499 – RAM 461,115 – Gladiator 23,384 Toyota 273,724 – Tundra 86,062 – Tacoma 187,662 Nissan 80,098 – Titan 25,412 – Frontier 54,686 Honda Ridgeline 23,633

At GM profitablity takes precedence over quality, design, and engineering. It is also one of the reason GM workers are on strike.

Going to jump in here on this blanket assertion if “cheap interiors.” I came off a 2008 Lexus LS – definitely a standard in the “materials” department – and into a GMC Sierra Denali. I can honestly say they aren’t the worst things in the world. I’ve had all manners of foreign cars too – 4 BMWs, an Audi and a Porsche 911 – and I’ll tell you that the materials inside my ’02 911 TT weren’t all that awesome either. Slightly better than a ‘Vette of the same vintage but nothing to write an article about.

In the end, you’re never going to satisfy everybody. Go on a Lexus, BMW, MB, etc. forum and you’ll find the same sort of enthusiasts complaining about the same sort of “cheap materials.” Whether you pay $30k, $70k or $140k, it’s almost as if at every price point the materials aren’t up to snuff.

When compared to contemporary, similarly priced pickup trucks (rather than a car from 11 years ago), the GM trucks fall well short on interior quality.

After climbing out of a new Ram Longhorn/Limited and into a similarly priced GM truck, I felt insulted that they thought they can ask as much.

Cast Iron Shelf Bracket High Quality Supplier

Glad to see that the Ridgeline is almost at the bottom of the heap. What a stupid vehicle that has always been.

Glad to see that the Ridgeline is almost at the bottom of the heap. What a stupid vehicle that has always been.

Shelf Bracket, Drawer Slider, Bed Hinge, Tower Bolt, Corner Bracket - Yongwang,https://www.yw-hardware.com/