Disagreeing strongly with others is fine, said Arthur Brooks. It’s even OK to be angry. The

Disagreeing strongly with others is fine, said Arthur Brooks. It’s even OK to be angry. The problem, he explained, is when that anger is mixed with disdain and turns into hatred or contempt. “Coercion and power will not carry the day… your only chance is persuasion.” Brooks was talking to a packed Beam Classroom in the Visual Arts Center. The evening forum, on November 7, 2019, was the culmination of a two-day visit, the first of two trips Brooks is making to Bowdoin this academic year as the first Joseph McKeen Visiting Fellow. Earlier this year Brooks stepped down after a decade as president of the American Enterprise Institute (AEI), a conservative think tank based in Washington, DC. He now serves on the faculty of Harvard University, with a joint appointment between the Kennedy School and Harvard Business School. The forum was attended by a mix of Bowdoin students and faculty, and was moderated by Peter M. Small Associate Professor of Africana Studies and English Tess Chakkalakal and Associate Professor of History Page Herrlinger. Attendees were asked to read Brooks’ latest book Love Your Enemies: How Decent People Can Save America from the Culture of Contempt, and to watch...

How to tell if your SEO campaign is actually working

(BUSINESS MARKETING) Search Engine Optimization is more complex today than it ever has been, and whether doing it yourself or hiring a pro, you need to know if your SEO is on track. Here’s how. Search engine optimization (SEO) is a complex strategy, and one where there’s rarely a single “right” answer to any question. Your rankings are a the result of hundreds, if not thousands of interacting factors, and Google doesn’t disclose exactly how their algorithm works (though we have some good guesses based on its algorithm update history). Measuring the results of your SEO campaign can also be challenging, especially for newcomers to the online marketing field. How are you supposed to determine whether your SEO campaign is actually working? And what do you do if it isn’t? Before we get into how to tell if an SEO campaign is working, it’s important to define what “working” means for you. SEO serves many purposes for your organization; ranking higher can increase your brand visibility and your incoming traffic. But are you more worried about the sheer number of visitors you’re getting, or which pages are ranked number one? Is it better for your company to have 100 visitors with a 5 per...